18 years of audio advertising
From radio desks to creative direction, audio advertising has always been at the heart of MEERKATworks. Long before the agency was founded in 2005, our founder, Heidi, began her career at the home of KISS FM and Magic FM, learning firsthand how powerful audio can be when it’s done well.
Those early days sparked a lifelong love for the creative potential of sound – a passion shared by our Associate Director Casey, who also began her career in radio. Over the last 18 years, MEERKATworks has continued to put this experience to work, producing impactful audio advertising campaigns for clients across industries.
Why audio advertising works
Unlike visual media, audio speaks directly to the imagination. It doesn’t just sell products, it creates a mood, builds familiarity and forms emotional connections. Whether it’s a snappy radio jingle, a soothing podcast intro or a storytelling spot with unexpected humour, audio advertising has the power to stay with you long after you’ve heard it.
At MEERKATworks, we help brands harness this power. From writing original scripts to sourcing voiceovers and sound design, our audio work is always grounded in strategy and crafted with care.
Helping marketers embrace the power of sound
Many marketers naturally gravitate toward channels they can see and measure visually. But over the years, we’ve worked closely with clients to show that theatre of the mind can be just as effective – often more so. Whether it’s a nationwide radio campaign or a geo-targeted digital audio spot, we guide clients through the process, helping them unlock the unique value of sound.
Hear a curated selection of the radio and audio ads we’ve written and produced over the last 18 years, with our creative director, Dan, leading the charge. You’ll hear everything from national retail campaigns to quirky brand-building moments – and maybe even a voice you recognise.
While you’re listening, remember: in audio advertising, you don’t need to see it to feel it.
Ready to bring your brand to life through sound? Let’s talk about your next audio campaign – get in touch with the team today.
Click here to listen to MEERKATworks 18th Anniversary showreel
Interested in audio advertising? Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!