Lifesaving stories in sound: Digital audio for Air Ambulance Charity Kent Surrey Sussex
To mark Air Ambulance Week 2023 in September, Air Ambulance Charity Kent Surrey Sussex (KSS) launched a powerful digital audio and podcast campaign – bringing the sound of lifesaving care directly to listeners across the region.
At MEERKATworks, we were proud to support this essential campaign by writing and producing the creative for their audio advert. The result is a moving, purpose-driven message that cuts through the noise and highlights the urgent need for ongoing public support.
Why digital audio advertising works for charity campaigns
With more people streaming audio and podcasts than ever, digital audio advertising has become an essential tool for charities looking to build emotional connections and encourage donations. It allows for precise targeting, wide reach and deep listener engagement – ideal for regional campaigns like this one.
For Air Ambulance KSS, the message needed to be clear, impactful and authentic. Every second counted. Working closely with the charity, we crafted a script that reflected the urgency and importance of their work, delivered with a tone that inspired trust and action.
The role of creative in driving donations
Our team handled the entire production process, from script to sound design, ensuring the final ad aligned with the charity’s values and tone of voice. The message centres on the advanced medical care KSS provides and the fact that they rely entirely on donations to operate.
Audio allowed us to tell that story in an immediate and emotive way, connecting listeners with a cause they may not see every day, but could one day depend on.
Listen to the Air Ambulance Kent Surrey Sussex audio ad below:
Air Ambulance Charity Kent Surrey Sussex 2023 Audio
Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!