Bloomberg Connects is taking its message to millions of travellers this summer, with a full-page advertorial planned and bought by MEERKATworks appearing in the August issue of easyJet Traveller magazine.
The placement forms part of a wider multi-channel campaign for Bloomberg Connects, which will also include an Evening Standard partnership and Eurostar out-of-home advertising later in the year.
Bloomberg Connects is a free arts and culture app offering digital guides to more than 1,500 museums, galleries, gardens and other cultural spaces around the world. From discovering exhibitions to accessing expert commentary, audio and video content, the app helps people explore culture both while visiting a destination and from home. That made easyJet Traveller a particularly relevant environment for the campaign.
Around 12 million passengers are expected to fly with easyJet during August, with a copy of its inflight magazine available behind every seat. The full-page advertorial gives Bloomberg Connects the opportunity to reach a significant audience at a point when many readers are already thinking about destinations, experiences and things to discover during their travels.
Unlike a standard display advert, the advertorial format also provides more room to introduce Bloomberg Connects, explain what the app offers and give passengers a reason to explore it for themselves.
Planning and buying effective print advertising space
This campaign demonstrates how print advertising can be most effective when the publication, audience and context all complement the message. Our team planned and bought the easyJet Traveller placement for Bloomberg Connects, identifying an opportunity to put the brand in front of millions of passengers during one of the busiest travel periods of the year.
Print remains an important part of the wider media mix, whether that means national newspapers and magazines, specialist titles or carefully selected publications that offer direct access to a particular audience. If you’re looking for the right print advertising opportunities for your brand, MEERKATworks can help you plan, source and buy advertising space that puts your campaign in front of the people you want to reach – get in touch with the team today