London is a city teeming with arts and culture. Thankfully, the Bloomberg Connects app makes it easy to discover and explore this rich arts and cultural landscape.
The MEERKATs thoroughly enjoyed working with Bloomberg Connects on their autumn 2025 London Underground Out-Of-Home (OOH) campaign. The activity includes a variety of underground OOH formats across key stations such as Hyde Park Corner, South Kensington, Great Portland Street, Regent’s Park and Baker Street.
Standard and large OOH formats in the underground have been used to run different creative, alongside the Digital Escalator Panels (DEPs) that can be spotted at Baker Street and South Kensington.
The campaign encourages viewers to use the free app to access guides for some of London’s must-visit cultural spaces – from London Sculpture Week, The Forth Plinth and Frieze to the National Portrait Gallery and Serpentine.
Keep your eyes peeled if you’re out and about in London for Bloomberg Connects’ standout creative!
Looking to include impactful OOH advertising in your next campaign? Get in touch with the MEERKATworks team today.