This week we kicked off the Camp Beaumont Summer campaign, promoting their action-packed day camps across the south of England.
The MEERKATs have planned a combination of geo-targeted digital audio and out-of-home, precisely targeting families in key catchment areas for the respective camps. The digital audio activity is reaching the target audience on radio stations such as Heart, Smooth and Capital, using the individual postcodes of the summer camps.
Sneak a listen to the Camp Beaumont Summer ad below.