Thinking outside the frame: Creative OOH advertising in action
When it comes to creative advertising, few formats offer more room to play than Digital Out of Home, especially on dynamic displays like D6s. These sleek digital screens can be found in high-footfall locations across the UK, giving brands a moment (or a few seconds) to surprise, delight and connect.
In the video below, you will see MEERKAT’s very own associate director, Casey Mae Reed, having a ‘giraffe’ at just how creative OOH can get. From clever animation to context-aware messages, OOH advertising today is a long way from flat posters and static bus stops.
At MEERKATworks, we love pushing the creative possibilities of OOH media – think motion-led campaigns, playful messaging that fits the local area or bold brand statements that turn heads.
Why creative matters in OOH advertising
In a world of constant scrolling and distractions, your brand needs to earn attention. That’s where creative comes in. A great concept, tailored to the format and location, doesn’t just stand out – it sticks.
With D6s, you’re working with high-definition screens that can support video, animation and reactive messaging based on time of day or even weather conditions. It’s a playground for marketers who want more than just visibility – they want impact.
Curious about what’s possible with creative OOH? Get in touch with the MEERKATworks team.