This summer MEERKATworks secured digital OOH campaigns targeting students in over 200 University halls across the UK. The various campaigns were planned for MPB, Idahoan Mash, The Protein Ball Co and ArtUK.
Digital OOH in student accommodation gives brands the opportunity to tap into an open-minded and receptive audience. Plus, brands are able to access key student locations from cinema rooms, to gyms, to study halls. Campus tends to be quiet in the lead up to Freshers Week but, depending on the contracts applying to students, many halls of residence remain busy and lived in during the bulk of the summer months.
Below are some examples of the campaigns reaching the right audience, with the right message, at the right time, in just the right place.