Edinburgh Dog and Cat Home – out-of-home and podcast advertising campaigns
Edinburgh Dog and Cat Home has been running a loving home for dogs and cats in East and Central Scotland since 1884. Working closely with the EDCH team, MEERKATworks plans and buys targeted campaigns to reach their community, supporting dogs, cats, and their owners.
The challenge: cost-effective targeted campaigns
To best serve their community, EDCH needs to be visible and front of mind within their target area across East and Central Scotland. Their campaigns need to reach people cost-effectively and according to each initiative’s brief.
The solution: Bespoke multi-platform campaign planning
At MEERKATworks, every plan is bespoke. In the case of EDCH, campaign solutions have varied from programmatic advertising for the Winter Appeal, traditional and digital OOH billboards across the key bus routes and rail stations, as well as street posters to reach locals within the community. These visual campaigns have been amplified by audio – from digital audio targeting pet owners within the key postcode areas to podcast campaigns reaching people listening to their favourite shows while out walking their dogs.
The results: Reaching the audience across targeted touchpoints
- OOH and Street Posters ensure that EDCH are seen by the community they serve in targeted locations
- Digital Radio advertising provides targeted audience segments within the key postcode areas, minimising wastage and amplifying the OOH activity
- Podcast advertising speaks to a wider audience on a largely one-to-one basis as they listen while out walking, driving the car or at home
- Programmatic advertising provides a measurable display campaign, reaching the target audience while they browse sites such as The Guardian, The Independent and Mumsnet.
Client testimonial
“Working with MEERKATworks has been inspirational. They don’t just secure fantastic out-of-home advertising and audio opportunities – they genuinely feel like an extension of our team and true champions of our cause.
Their resourcefulness, responsiveness and can-do attitude make every campaign an ease to deliver, and their passion for helping us reach more people means every placement has the potential to change the lives of dogs, cats and the people who love them. We couldn’t ask for a better partner.”
Jen Jackson (JJ)
Marketing and Communications Manager
EDINBURGH DOG & CAT HOME
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