Hospice advertising with measurable impact
At MEERKATworks, we recently partnered with St Raphael’s Hospice to deliver a powerful, results-driven campaign that combined programmatic advertising with ITV’s innovative Pause Ads. The goal was simple: to raise awareness, drive engagement, and encourage support for this vital local charity.
Driving results with programmatic advertising
Programmatic display activity was designed to send high-quality traffic directly to the St Raphael’s Hospice website, where visitors could explore ways to get involved and support their local hospice. Using carefully defined audience segments and data partnerships, we ensured the campaign reached the right people at the right time, maximising both awareness and action.
Community-focused Pause Ads on ITV
Alongside programmatic, the campaign extended into on-demand television with ITV Pause Ads. This highly targeted activity was delivered down to postcode level, ensuring that St Raphael’s message reached households across the hospice’s catchment area. By bringing hospice advertising into living rooms, the campaign helped strengthen community connection and visibility.
Charity campaigns with measurable results
By combining digital precision with the trusted platform of television, this integrated approach demonstrated how hospice advertising can cut through and deliver tangible impact. The campaign not only raised awareness but also drove meaningful engagement, proving the value of programmatic and broadcast activity for charity campaigns.
If you’d like to learn more about how programmatic and Pause Ads can deliver measurable results for your charity, get in touch with MEERKATworks today.