How Lightning Fibre embraced an Always On Programmatic campaign…
Lightning Fibre is an award-winning Full Fibre Broadband provider in the South of England. Their ‘Always On’ Programmatic campaign (Display, YouTube & Preroll Video) allows them to run highly targeted advertising with measurable results.
The challenge: standing out in a competitive marketplace
Broadband providers operate in a highly competitive marketplace. It is vital to stay front of mind to reach people in-market who are considering switching broadband providers or setting up with a new provider.
The solution: Programmatic Advertising
Do you know anyone who doesn’t browse?
Programmatic advertising ensures that you can reach a targeted audience while they browse. Unlike social, it is very rare for people to turn off browsing in their day-to-day lives. The Lightning Fibre Programmatic campaign is constantly optimising with a ‘test and learn’ approach within the target coverage area. It also allows for creative to be updated with relevant messaging across the year, such as winter sales or sign up offers.
The results: reaching a wide, but highly targeted market
- Programmatic Display, YouTube and Preroll Video ensure Lightning Fibre stay front of mind
- Lightning Fibre is seen across mainstream media sites where their target audience are browsing, such as The Guardian, Rightmove, The Independent, MSN, Zoopla and Mumsnet.
See the campaign in action
Read more about the MEERKATworks planned and bought Programmatic campaign for Lightning Fibre.
You can also find out more about their multi-channel VoD & CTV campaign and geo-targeted OOH activity.
Ready to make your advertising work harder?
MEERKATworks is here to work with you on creating a plan to fulfil your bespoke brief and meet your objectives. Get in touch with our team of advertising experts today.
Client testimonial:
“We introduced programmatic to our marketing mix based on MEERKAT’s recommendations in 2024 and have since increased the budget further.
This acquisition channel has been a great success and delivers customers in an extremely cost-effective way.
We are in very good hands with MEERKAT with their breadth of knowledge, strategic thinking, alignment with our goals and exceptional levels of client service.”
Rob Reaks, Chief Commercial Officer
Lightning Fibre
