Targeted OOH advertising for Lightning Fibre
When it comes to Out-of-Home (OOH) advertising, context and location are everything. At MEERKATworks, we specialise in delivering geo-targeted OOH campaigns that speak to the right audience, in the right place, at the right time.
In 2024, Lightning Fibre, a full fibre broadband provider based in the South East, launched a bold and highly localised outdoor campaign, strategically planned and bought by MEERKATworks.
OOH advertising in high-impact locations
The campaign focuses on Lightning Fibre’s core coverage areas of Brighton, Worthing and Eastbourne, ensuring their brand is front and centre in the daily journeys of potential customers.
We selected impactful formats designed to catch attention and drive recognition:
Adgate panels at major rail stations – positioned where footfall is highest and dwell time is unavoidable. Commuters arriving and departing from Brighton, Worthing and Eastbourne can’t miss them!
A Transvision digital screen at Brighton station – featuring eye-catching motion creative on a large-format display that captures attention instantly and maximises brand recall.
Why targeted OOH works for regional brands
For regional disruptor brands like Lightning Fibre, targeted OOH advertising delivers more than visibility – it delivers relevance. By focusing on their actual service areas, the campaign ensures media spend is efficient, impactful and rooted in the communities they serve.
Whether it’s raising awareness of ultrafast broadband options or building credibility through strong local presence, this campaign is a textbook example of how to use OOH advertising smartly.
Want to build an OOH strategy that hits home? Get in touch with the MEERKATworks team today.
Like what you see?
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not drop us a line?
We’re friendly and don’t bite… unless you’re a scorpion!