Expanding reach with the Lightning Fibre VoD Campaign
Building on the momentum of the programmatic ads, MEERKATworks has planned and bought a VoD (Video on Demand) campaign across the Lightning Fibre coverage area this November.
The campaign promotes their Winter Sale and is running across ITVx, Netflix, Prime and Disney, as well as other channels within the CTV landscape.
Why a multi-channel VoD strategy?
By leveraging a multi-platform approach, this campaign ensures Lightning Fibre reaches its target audience at the right time – while they’re fully engaged in their favourite content.
Look out for ITVx pause ads
Viewers in the Lightning Fibre area can spot ITVx Pause ads, appearing when they pause their big-screen streaming experience – delivering the message at a moment of high attention.
Watch the Lightning Fibre Winter Sale advert
Check out the 30-second Winter Sale ad below to see the campaign in action.
Want to make your video-on-demand campaign stand out?
If you’re looking to maximise reach and engagement through VoD and TV advertising, MEERKATworks can help. Get in touch with our team of media planning and buying experts today.