Multi-channel impact: VoD and OOH advertising for Lightning Fibre
In October 2023, MEERKATworks launched a high-impact, hyperlocal VoD and OOH campaign for Lightning Fibre, bringing their message to screens both big and small across East Sussex.
Designed to promote Lightning Fibre’s ultra-fast broadband in key service areas, the campaign combined the power of video-on-demand advertising with smart, location-specific out-of-home (OOH) formats, creating a seamless brand presence across multiple touchpoints.
Out-of-Home (OOH) campaign: Capturing the commuter moment
The campaign began with targeted AdGate placements at Eastbourne station, delivering bold creative to daily commuters. These high-footfall locations offer unavoidable visibility at station entry and exit points, making them an ideal choice for building local brand awareness.
By geo-targeting Eastbourne specifically – where Lightning Fibre’s network is most established – we ensured every impression counted.
VoD advertising: Local reach on popular streaming platforms
Alongside the OOH campaign, MEERKATworks rolled out a VoD campaign on two of the UK’s most trusted streaming platforms: ITVX and Channel 4 Streaming. Ads were served directly to viewers in Eastbourne, Hailsham and Heathfield, targeting homeowners and renters – two key customer segments for broadband services.
Lightning Fibre’s ad was placed around some of the most-watched shows in the UK, including:
- Gogglebox
- I’m a Celebrity… Get Me Out of Here!
- The Great British Bake Off
- Mr Bates vs The Post Office
This allowed the campaign to connect with viewers during moments of relaxed attention and high emotional engagement.
Didn’t catch the ad on your TV? Watch it here:
A local brand with a growing voice
Lightning Fibre is rapidly expanding its full fibre broadband network across the South of England, offering speed, reliability and customer service. With this integrated VoD and OOH advertising campaign, the brand continues to build recognition and trust where it matters most – at home and on the move.
Want to combine VoD and OOH to drive regional impact? As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!