Bringing ‘Explore Louisiana’ to the streets of London
This November, MEERKATworks took to the streets of London – and what better way to experience the city than from one of the Explore Louisiana taxis we planned and bought?
This eye-catching out-of-home (OOH) taxi advertising campaign put Louisiana in the spotlight, using full taxi wraps and tip-seat advertising to engage Londoners on the move.
The power of taxi advertising
To maximise reach and brand visibility, this campaign featured:
- Full taxi wraps – Transforming London black cabs into moving billboards for Explore Louisiana, capturing attention in high-traffic areas.
- Tip seat advertising – Placing the message directly in front of passengers, creating a high-engagement, immersive experience for riders.
See the ‘Explore Louisiana’ taxis in action
Watch the videos below to see how these taxis brought a taste of Louisiana to the streets of London, turning everyday journeys into a marketing opportunity.
Want to take your brand on the move?
If you’re looking for a high-impact, mobile OOH advertising campaign, MEERKATworks can help. Get in touch with our media planning and buying experts today.