News: MEERKATworks at Bread & Jam FMCG Start Up Summit

by | May 6, 2025

The MEERKATworks media experts are excited to be attending the Bread & Jam Start Up Summit on the 21st May. The event, which is taking place in London, will be uniting challenger FMCG brands and experts from the industry, as well as retailers and distributers.

Here’s why we’re going:

  • MEERKATworks is an independent media planning and buying agency that actively supports the growth of independent FMCG brands – especially through media buying for challenger food and drink brands
  • “You don’t have to be big to be brilliant” – Heidi Carroll, Founder of MEERKATworks. Being an effective challenger in a competitive marketplace is something the MEERKATs have worked hard to achieve
  • We’re ‘nicely nosey’ (it’s one our USPs) and we know the Bread & Jam event will provide excellent insight into upcoming challenges and trends in the FMCG marketplace
  • The MEERKATs are avid foodies – we’re looking forward to finding out more and sampling the showcased products on the day
  • We have a proven track record of increasing brand awareness and product sales for our clients. Read here about our work generating 20% increase in product sales YoY for Mackie’s Ice cream
  • We’re naturally sociable and enjoy meeting other like-minded creatures

If you’re going to the event, the MEERKATs are sponsoring the tea and coffee breaks, so be sure to pop by and say ‘hi’ to Heidi and Casey. We have partnered with Mossgiel Organic Farm, who will be providing their delicious milk on the day. Mossgiel Organic Farm are a family-run, award-winning dairy in Scotland; they farm regeneratively and are driven by the goal of being 100% self-sustainable.

FMCG event

Like to know more?

MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals. 

The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.  

As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100  or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!