Mackie’s Ice Cream advertising campaign – the “Perfect Partner’
Summer is well and truly here. And what better accompaniment to a sunny day than a scoop of delicious Mackie’s ice cream! So, we’re delighted to be working with Mackie’s on their Perfect Partner campaign this summer, across programmatic, digital audio/podcasts and ITV.
The campaign has started with programmatic, driving traffic to Mackie’s Perfect Partners website, where you can find your pudding’s ideal ice-cool companion. The combination of standard, high-impact and YouTube / programmatic video ads gives us the opportunity to test and learn across the country.
The digital audio campaign has been precisely planned to reach the target audience across stations like Heart, Magic, Smooth, and Jazz. The same is also being delivered to podcast listeners within verticals such as Food & Drink.
The ITV campaign has been planned across England & Wales, using a combination of linear and ITVx. By tactfully geo targeting the campaign and having a control area, we are able to measure the success of the campaign.
Have a sneaky listen (below) to the digital audio ad featuring Gayanne Potter that Dan, our MEERKAT audio genius, wrote and produced.
Mmm…Mackie’s (nice work on this line too, Alice).
Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!