Summer is well and truly here. And what better accompaniment to a sunny day than a scoop of delicious Mackie’s ice cream! So, we’re delighted to be working with Mackie’s on their Perfect Partner campaign this summer, across programmatic, digital audio / podcasts and ITV.
The campaign has started with programmatic, driving traffic to Mackie’s Perfect Partners website, where you can find your pudding’s ideal ice-cool companion. The combination of standard, High Impact and YouTube / programmatic video ads gives us the opportunity to test and learn across the country.
The digital audio campaign has been precisely planned to reach the target audience across stations like Heart, Magic, Smooth, and Jazz. The same is also being delivered to podcast listeners within verticals such as Food & Drink.
The ITV campaign has been planned across England & Wales, using a combination of linear and ITVx. By tactfully geo targeting the campaign and having a control area, we are able to measure the success of the campaign.
Have a sneaky listen (below) to the digital audio ad featuring Gayanne Potter that Dan, our MEERKAT audio genius, wrote and produced.
Mmm…Mackie’s (nice work on this line too, Alice).