If you are in London and the South-East, keep your eyes and ears open for the campaign MEERKATworks has planned and bought for the University of Sussex.
This multichannel campaign takes a holistic approach to reach the target demographic as they go about their daily lives and places the University of Sussex at the forefront of their minds for both potential students and their influencers.
The campaign includes targeted digital audio across DAX, Bauer, and Spotify to ensure the advertising is heard by the right people in the right environments – from podcasts to radio stations (including Kiss and Radio X), to listeners tuning in to their playlists on Spotify.
The campaign is also running across Channel 4 and ITVX on-demand services. The placement of the video ads has been precisely planned and geo-targeted to reach viewers as they engage with their favourite programming, whether on the big screen in the family sitting room or on the move via mobile.
Alongside the digital audio and VoD elements, MEERKATworks has strategically planned OOH advertising to reach both future students and their influencers while out and about, above and below ground. The stand-out artwork can be seen on the London Underground, as well as at key rail stations and on train networks across the South-East.
Finally, the campaign has been planned to include both cinema advertising around key blockbuster releases in the lead up to summer, and street poster advertising which gets to the heart of targeted areas frequented by pedestrians.
Our extensive experience has shown that running multichannel campaigns across numerous touchpoints helps to establish and reinforce brand identity. Being seen and heard in different environments, means the University of Sussex can play to the strength of each media format and maximise the reach and frequency of the campaign messaging.
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