OOH advertising campaign for healthcare
Supporting Sussex Hospitals with the ‘One More Gift’ campaign
My University Hospitals Sussex (MUHS) provides vital funding for projects beyond NHS resources, supporting seven hospitals across Sussex. Their work enhances treatment, care and research, all made possible by generous community donations.
One More Gift: encouraging Christmas giving through OOH advertising
During the festive season, MUHS wanted to inspire local residents to add ‘One More Gift’ to their Christmas shopping lists – not for family or friends, but for their local NHS hospitals. The campaign needed to capture attention, resonate emotionally, and drive donations at a time when charitable giving competes with holiday spending.
Multi-format out-of-home (OOH) advertising
MEERKATworks planned and bought a high-impact out-of-home (OOH) advertising campaign to raise awareness of the ‘One More Gift’ initiative across Brighton, Chichester and Worthing.
To maximise visibility, we implemented a mix of bus and street-level advertising, targeting key locations where Christmas shoppers and commuters would see the message:
- Bus passenger panels – Reaching daily commuters inside Brighton, Chichester, and Worthing buses.
- Bus supersides and rears – Large-format visuals ensuring high exposure in busy town centres.
- Lamp post banners – Strategically placed around Brighton’s shopping areas for repeated impressions.
Reaching the Sussex community when it matters most
By placing the ‘One More Gift’ message in high-footfall areas, this campaign ensures that Sussex residents see, remember and act – choosing to support their local hospitals this Christmas.
Looking for a high-impact OOH advertising campaign?
Whether you want to promote a charity initiative or drive brand awareness, MEERKATworks can help. Get in touch with our media planning and buying experts today.
