Supporting local healthcare with out-of-home advertising: My University Hospitals Sussex Campaign
At MEERKATworks, we’re proud to support organisations that make a lasting impact on their communities. One such partner is My University Hospitals Sussex, the dedicated charity for NHS hospitals across Sussex. Their mission is to raise vital funds that go above and beyond what NHS budgets can cover – enhancing treatment, patient care, research and staff wellbeing.
The power of OOH advertising in Sussex
To raise awareness of the charity’s vital work, MEERKATworks planned and bought a high-impact out-of-home (OOH) advertising campaign across Sussex. The campaign was designed to boost visibility across key local areas, using a mix of formats including:
- Bus advertising
- Lamp post banners
- Targeted location placements
By bringing the message directly to the streets of Sussex, the campaign helps connect residents with a cause rooted in their local hospitals, whether they’re commuters, shoppers or hospital visitors.
Creative that cannot be missed
With bold visuals and clear messaging, this campaign was built to stand out. The placements not only raised brand awareness for My University Hospitals Sussex, but also encouraged public engagement and donations. It’s a great example of how OOH advertising can create emotional and tangible connections with local communities.
Why this campaign matters
Healthcare charities like My University Hospitals Sussex rely on public support to fund new equipment, improve facilities and drive innovation in care. Campaigns like this one bring attention to these efforts in an accessible, public-facing way, reminding us all of the real people behind the NHS.
Looking to run your own OOH campaign with purpose? Get in touch with MEERKATworks.
Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!