Programmatic out-of-home campaign for travel
In December, MEERKATworks planned and bought a programmatic out-of-home campaign for Nassau & Paradise Island.
The activity has been planned on digital screens in affluent areas across London, inspiring passers-by to visit Nassau and Paradise Island.
Using the clever ‘trigger’ facility of programmatic OOH, the campaign is activated by inclement weather conditions. The creative then highlights the sunshine, sparkling water and blue skies that welcome visitors to the Bahamas.
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