Mackie’s Ice Cream: Podcast Audio
Podcast sponsorships are on the rise as brands increasingly see the value in aligning themselves with the trusted relationship between show listeners and their hosts. As 92% of podcast listeners listen alone, this is a unique environment to reach the audience on a one-to-one basis as they soak up their favourite shows. Not only that but with 7.6 million adults in the UK listening to podcasts each week, and an almost unlimited variety of shows available, podcast advertising really does have something for everyone.
This summer, MEERKATworks have secured exciting podcast sponsorships for Mackie’s Ice Cream in Comfort Eating with Grace Dent, and Stirring it Up with dynamic mother-daughter duo, Andi & Miquita Oliver. These sponsorships align with Mackie’s brand with the shows and allow the hosts to talk about the ice cream and their favourite ice cream pairings.
The ‘Comfort Eating’ podcast invites listeners to join Guardian food critic, Grace Dent, and her celebrity guests as she opens the kitchen cupboards and chats life through food. It is a one-to-one interview in Grace’s kitchen, with a warm, feel-good, often amusing tone. In ‘Stirring it up’ hosted by Andi and Miquita Oliver, each lively episode sees the mother and daughter team welcome a special guest and plus one. They gather around the kitchen table for “deep conversations about all things food, culture and the human experience”.
You can hear the host reads currently running in both shows below:
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MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
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