OOH campaign for Royal Trinity Hospice: raising awareness through underground advertising
At MEERKATworks, we’re proud to support causes that matter – and one of those is Royal Trinity Hospice, a charity providing compassionate, expert end-of-life care in the heart of London.
To mark UK Hospice Week in 2024, we partnered with Royal Trinity Hospice to deliver a targeted Out of Home (OOH) campaign across the London Underground, raising awareness of the hospice’s vital work and encouraging donations from busy commuters.
Strategic OOH placement for maximum impact
The campaign was carefully planned and bought to coincide with Hospice Week, using Underground 4-sheet formats in select London stations. These high-footfall environments offer ideal dwell time and visibility, allowing Royal Trinity Hospice to share its message with thousands of people every day.
Our geo-targeted strategy focused on stations within proximity to the hospice’s catchment area, building a stronger sense of connection between message, place and action.
The creative was clear and direct: Text NURSE to 70660 to donate £10.
This simple call to action allowed passers-by to engage immediately, supporting hospice care at the moment they saw the ad.
Why OOH works for charity campaigns
Charity messages in public spaces can be incredibly powerful. With the right placement and tone, OOH advertising helps build emotional connection, visibility and credibility – especially when tied to real-world moments like Hospice Week.
For Royal Trinity Hospice, this campaign raised not only donations but also awareness of the ongoing need for community support.
Want help delivering a meaningful message through OOH? Contact MEERKATworks today.
Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!