Making a local impact with out-of-home advertising
When Royal Trinity Hospice wanted to strengthen its local presence and connect with more people across South London, MEERKATworks helped make it happen. By planning and delivering a targeted out-of-home (OOH) advertising campaign, we ensured their message was seen in the right places, by the right people, at the right time.
Local targeting, meaningful results
This campaign was built around a hyperlocal strategy. We focused on areas surrounding Royal Trinity Hospice’s shops, including Balham, Clapham South, Wandsworth and Clapham Common. These are neighbourhoods with strong footfall, engaged residents, and communities that care.
By using formats like 4-sheet posters and Lift and Escalator Panels (LEPs) in local tube stations and high-traffic areas, the campaign was able to cut through the noise. These placements weren’t just visible – they were unmissable.
The creative was rooted in a bold, compassionate message: a reminder that hospice care is about more than end-of-life support. It’s about living well, with dignity and kindness. Our goal was to show people how their support, whether through shopping, donating or leaving a gift in their will, can help make that possible.
OOH formats offered the perfect canvas for this kind of storytelling. Visually powerful and contextually placed, the campaign encouraged passers-by to stop, think and take action.
Royal Trinity Hospice was part of a wider campaign involving hospices across London. Together, they aimed to reshape public perceptions of hospice care and highlight the importance of legacy giving. MEERKATworks played a key role in helping Royal Trinity Hospice align with this bigger message while keeping their own local audience front and centre.
MEERKATworks: Specialists in charitable media campaigns
We love working with causes that matter – and campaigns like this are where we thrive. From pinpointing local audiences to making media budgets work harder, MEERKATworks brings strategic thinking and smart media buying to every project.
Charity media campaigns aren’t just about mass coverage. They’re about meaningful impact. And that’s exactly what we delivered here: a campaign that raised awareness, increased footfall to local shops and deepened community connections.
Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!