Southampton International Boat Show 2023

by | Aug 30, 2023

Digital audio advertising campaign

Southampton International Boat Show, Britain’s festival of boating and watersports, is back!
 
This marks the fifth consecutive year that MEERKATworks has been involved in planning and buying media for the show, and we’re excited to be delivering a highly targeted, multi-channel campaign to drive awareness and attendance.

As part of our strategy, we’ve implemented a geo-targeted digital audio advertising campaign across the Octave network, specifically reaching sports fans and active lifestyle audiences. By combining precision targeting with high-quality creative, we’re ensuring the message reaches the right listeners in the right locations.

Take a listen to the custom audio ad below – written, produced, and fully licensed by MEERKATworks to engage and excite potential visitors.

This digital audio campaign is running alongside carefully selected out-of-home (OOH) advertising sites in key locations around Southampton, as well as a high-impact co-promotion with Wave 105.2FM, ensuring strong regional reach across multiple channels.

Get to know us…  

MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals. 

The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print. 

As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!