Integrated media campaign for Southampton International Boat Show
The Southampton International Boat Show is one of the UK’s leading marine events – and MEERKATworks is proud to be a long-term media partner.
We’ve worked on multiple editions of the show, delivering fully integrated campaigns that span the entire media mix, including:
- TV advertising for broad reach
- Radio campaigns for regional resonance
- Out of Home (OOH) advertising across strategic locations
- PPC (Pay-Per-Click) to capture high-intent interest
- Programmatic advertising for precise, interest-based targeting
Each year, the show grows in scale and ambition – and our campaign strategy evolves with it.
A multi-channel approach that works
Our goal is always to connect with audiences in the right place, at the right time, using the right channel. For the Boat Show, that meant building a campaign shaped around location, audience behaviours and media preferences, blending traditional formats with data-driven digital placements.
Whether someone hears a radio ad on the school run, spots an OOH billboard near the marina or clicks on a targeted display ad, the result is a joined-up brand experience that drives awareness and attendance.
Why it works
Large-scale events like the Boat Show benefit hugely from a multimedia campaign approach. It builds anticipation, extends reach, and creates multiple entry points for potential attendees – whether they’re first-time visitors, long-time enthusiasts or trade professionals.
At MEERKATworks, we love projects like this that challenge us to think holistically and deliver campaigns that are targeted, integrated and measurable.
Planning an event and need a media partner? Get in touch with MEERKATworks today.
Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!