Charity advertising is one of the sectors MEERKATworks has worked in for more than 20 years, helping organisations reach local audiences in a way that is thoughtful, effective and budget-conscious.
One of our most recent campaigns was for St Catherine’s Hospice Sussex and Surrey, with the objective of promoting the charity’s new superstore in Crawley.
The store has been years in development and is a major community project, with more than 140 volunteers involved. That made it important to plan a campaign that would build strong local awareness and help put the new store on the map with nearby audiences.
To do that, MEERKATworks planned and bought a geo-targeted outdoor campaign using a mix of Roadside 6 Sheets, Rail 4 Sheets and Petrol Pump Nozzles. Each format was selected to help reach people in and around Crawley through everyday journeys and routine touchpoints.
This kind of media mix works particularly well for charity retail campaigns because it keeps the message visible in the places that matter most. Rather than taking a broad approach, geo-targeted advertising focuses spend on the areas closest to the location, helping to drive awareness, footfall and community engagement more efficiently.
For St Catherine’s Hospice, the campaign was about more than promoting a store opening. It was about raising awareness of a valuable local resource, encouraging people to shop, donate and support a charity that plays an important role across Sussex and Surrey.
The campaign also reflects MEERKATworks’ wider experience in charity advertising and geo-targeted media planning. When the objective is tied to a specific place, local knowledge and careful channel selection can make a real difference.
Looking to promote a charity campaign in a specific area? MEERKATworks can help you plan a geo-targeted media campaign built around your audience, your location and your goals. Get in touch with the team to find out more.