Taxi advertising: High-impact out of home advertising that moves with your audience
Whether it is a fully wrapped taxi or a fleet of cabs with eye-catching supersides, taxi advertising reaches people in and around cities as a billboard on the move. At MEERKATworks we have worked on various taxi campaigns over the years, some of our most recent being with Explore Louisiana and New York State. OOH advertising campaigns ensure high visibility and impact for brands, with transport advertising such as buses, trains and advertising on taxis reaching people as they go about their daily lives.
What is taxi advertising?
Although it is usually the iconic black London cabs that come to mind when talking about taxis, MEERKATworks can plan and buy taxi advertising in most urban centres across the UK. So whether you’re wanting to reach an audience in London, Edinburgh, Glasgow, Manchester, Liverpool or Birmingham, we are here to help.
Supersides are the panels on either side of the taxi, and is an effective way to establish reach across the targeted city. Taxi superside advertising has lower production costs than full wraps, so it provides advertisers the opportunity to run different designs, or a larger number of taxis in the campaign. You can read more about the MEERKATworks planned and bought multi format OOH campaign for The Palm Beaches with Brand USA which included supersides here.
Full wraps or liveries are fully branded taxis, and where stand out creative really makes an impact. Taxi wrap advertising, like superside campaigns can work for both short and long-term campaigns. Taxi wraps however, provide the advertiser with the opportunity to completely brand the taxi with their artwork and campaign messaging. Here you can see the Louisiana Tourism wraps in action.
Inside the cabs there is also the opportunity to carry advertising on the tip seats. Due to the dwell time of passengers in a taxi, tip seats are perfect for a direct response message, or call to action (eg QR code). Have a look at the tip seats from the NYS campaign, where each cab had tip seat content relevant to the different region on each wrap.
Supersides – The Palm Beaches & Brand USA campaign
Taxi Wrap – Louisiana Tourism
Tip seats – New York State
Benefits of taxi advertising:
- Advertising on the move, extended reach in major cities
- High dwell time of interiors
- Premium brand feel
- Seen by pedestrians, drivers and passengers
- Great for brand awareness and response
- PR opportunities
Our work with taxi advertising
Taxi advertising works well as a stand alone campaign, or as part of a wider media plan. The Louisiana Tourism campaign planned and bought by MEERKATworks, combined out of home advertising across taxis and rail advertising, as well as a bespoke sponsorship of the Jazz FM awards. The branded taxis were used for PR trips to and from the awards in London for the visiting team from Louisiana, with the creative showcasing the variety of experiences that Louisiana has to offer.
The MEERKATs also planned and bought a multi platform OOH campaign for The Palm Beaches with Brand USA. The campaign was planned to reach audiences on the move and in high footfall areas. The taxi supersides reached poeple out and about in London and TCPs reached commuters on trains across London and the South East. These were supported by large format digital screens, strategically planned across London.
More recently, MEERKATworks planned and bought a fleet of taxis for New York State. The taxis were wrapped with 10 different designs, each representing the different regions within the State. MEERKATworks also facilitated PR trips for visiting NYS delegates to travel around London to key events in their branded cabs.
To find out more about UK taxi advertising, get in touch with our planning team on 01273 760 100 or drop us a line?
Celebrating 20 years of taxi advertising
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print. Founded in 2005, we have over 20 years of experience creating bespoke plans for businesses large and small. Recently we have planned and bought London taxi advertising campaigns for NYS and Louisiana.
Insights From Ubiquitous: 20 years of taxi advertising
Ubiquitous – “the taxi advertising experts” – are one of MEERKATworks’ trusted Out-of-Home (OOH) providers. Like MEERKAT, they have been in the industry for more than 20 years and are highly regarded in their field. They were responsible for the ‘stand-out’ taxi wrap campaign during the London 2012 Olympic Games, for which 1,000 black cabs were branded for Vodaphone with eye-popping Union Jacks.
On the 20th May, Casey attended the Ubiquitous insight session in London. There were valuable reminders of the often-overlooked impact of taxi advertising. As the MEERKATs well know, the humble taxi can be an “iconic, classy and hard-to-miss” advertising format.
The session also highlighted key points that particularly resonated with the MEERKAT ethos. For example, the importance Ubiquitous place on ‘trust and relationships’ is reflected in the MEERKAT company values in our ‘Seven Paws of Wisdom’. And, our legendary MEERKAT attention to detail (helped by our 360° vision and ‘dig deep’ mentality) sets us apart in the world of media planning and buying, ensuring that each bespoke plan meets the brief.
Key points from the Ubiquitous session:
- Trust & relationships matter
- Attention to detail drives the Ubiquitous team
- Taxis provide an iconic, classy, hard-to-miss format in key cities
Want to include taxi advertising in your next campaign? Get in touch with the MEERKATworks team today.”