How Willen Lake strengthened its brand with MEERKATworks’ creative strapline
Willen Lake is Milton Keynes’ most popular park, offering a range of water sports, adventure activities and family-friendly experiences. As a destination built on excitement and exploration, they needed a strapline that reflected their dynamic offering and resonated with their audience.
The challenge: crafting a memorable brand message
Willen Lake sought a powerful and engaging strapline that would encapsulate its spirit of adventure while appealing to both new and returning visitors. The message needed to be clear, impactful and seamlessly integrate into their marketing and brand identity.
The solution: ‘Where Adventure Never Stops’
At MEERKATworks, we know that the right words can make all the difference. By diving deep into Willen Lake’s brand identity, target audience and tone of voice, we developed the strapline ‘Where Adventure Never Stops’ – a phrase that perfectly captures the energy and excitement of Willen Lake.
The results: a stronger brand presence
- A compelling, memorable strapline that aligns with Willen Lake’s brand identity.
- A cohesive marketing message with scope to be developed and used across multiple platforms.
See the campaign in action
See the strapline in action on the Willen Lake website, and read more about the Willen Lake CTV campaign that we planned and bought.
Client testimonial:
“‘Where adventure never stops.’ Our fresh new streamline, penned by the creative minds at MEERKAT, captures the energy and excitement of a visit to Willen Lake. It’s the perfect finishing touch for our vibrant brand and website refresh.
“The MEERKAT team have really gotten to grips with our audience. They’ve put the time in to really get to know our product and mission too, and work like a true extension of our team.
“With their knowledge and commitment, the strap comes with added bonus as well – it can standalone, and it can lend itself to messaging for future campaigns. Wordsmithery Win!
“Huge thanks to the MEERKATworks team for being a total joy, as always.”
Johnny Englishby, PR & Marketing Manager
Parks Trust & Willen Lake
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