MEERKATworks is proud to be working with The Parks Trust again for summer 2026, planning and buying a targeted campaign to reach people across Milton Keynes and the surrounding area.
The Parks Trust is the independent charity that looks after more than 6,000 acres of parks, lakes, woodlands and green spaces in Milton Keynes, helping local people enjoy the outdoors all year round. Summer is naturally a key time for the charity, with more families, walkers, cyclists and visitors looking for things to do close to home.
This year’s campaign builds on MEERKATworks’ long-running relationship with The Parks Trust, but with a broader media mix than previous summer activity.
At the centre of the campaign is a Video-on-Demand (VoD) advertising plan running across ITVX, Channel 4 and Sky. The activity has been carefully planned to reach the target audience in and around Milton Keynes, keeping the campaign focused, relevant and efficient. Alongside the core VoD campaign, MEERKATworks has also planned activity across ITVX Pause Ads and podcast advertising.
Pause Ads give The Parks Trust a visual presence in a high-attention moment, appearing when viewers pause content on ITVX. It is a simple but effective way to keep the charity front of mind in living rooms across the local area. The podcast activity adds another layer to the campaign, with a 30-second audio advert reaching listeners while they tune into their favourite shows. This helps The Parks Trust connect with audiences beyond the TV screen, reaching people during different parts of their day.
Together, the campaign uses video, display and audio to support one clear message: Milton Keynes is full of brilliant outdoor spaces and The Parks Trust is the charity caring for them. For MEERKATworks, this campaign is another example of how a strong client relationship can develop year by year. The media plan keeps the proven strength of targeted VoD, while introducing new formats that help The Parks Trust reach local audiences in fresh and effective ways.
Planning a local awareness campaign, charity campaign or seasonal media push? Speak to the MEERKATworks team about media planning and buying built around your audience and location.