Dublin Tram campaign with Tennessee Tourism

by | Jun 12, 2025

Tourism advertising campaign in Ireland: Advertising direct flights from Dublin to Nashville

Trams, Tourism and Tennessee

 

We’re proud to unveil a standout tourism advertising campaign in Ireland, planned and bought by MEERKATworks. Promoting the launch of direct flights between Dublin and Nashville, the campaign supports Tennessee Tourism by showcasing everything the state has to offer, from adventures in the great outdoors with spectacular views, to soaking up the sounds of the state’s musical legends, with high-impact OOH media across Dublin’s Green Line trams.

With around 90,000 trips taken each day on Dublin’s trams, this campaign for the new direct flight route to Tennessee offers high visibility and impact.

MEERKATmorsel  – Dublin’s trams, known as ‘Luas’, Irish for ‘speed’, are a public transport system which began operating in 2004 via two lines – Green and Red. The Green Line runs from Bride’s Glen to Broombridge, and the Red Line connects Saggart and Tallaght to The Point in Dublin Docklands. Since the northern extension of the Green Line in 2017, the two lines intersect in the city centre. The system now has 67 stops and 42.5 kilometres of revenue track.

Tram advertising domination
Dublin Luas Domination - Tennessee Tourism
Tennessee tram campaign Music
Tennessee tram campaign Adventure
Tennessee tram campaign Experience
Tennessee tram campaign Views
Dublin Tram Domination

Get to know us…  

Are you looking to build a successful tourism advertising campaign in Ireland? MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small, throughout the UK. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.

The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.

As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!