Public transport doesn’t just move people, it moves brands. Providing unmissable advertising exposure and brand propulsion to businesses like yours. From London Underground posters seen by millions to taxis weaving through city streets, transport advertising is one of the most powerful ways to keep your brand on the move. At MEERKATworks, we know that when planned with our renowned agility and precision, transport media can deliver unforgettable brand moments and reach audiences in the right place, at the right time.
With paws on the ground in our Brighton and Edinburgh burrows, while covering the whole of the UK, our independent media planning and buying agency helps brands tap into the full potential of public transport advertising. Whether it’s Transport for London (TFL) ads on the Tube, Edinburgh tram advertising, Eurostar campaigns or bold taxi wraps turning heads in the city, the MEERKATs move heaven – and barrel loads of earth – to deliver transport campaigns that speak effectively to your target audience.
Why transport advertising works
Transport advertising is far from new, but its impact remains as strong today as ever. Commuters, tourists and city dwellers are a captive audience. Whether waiting for a train, standing at a bus stop, walking along a street or glancing out of a taxi window, people naturally engage with their surroundings. Transport environments provide the perfect canvas for brands – visible not only to passengers but to anyone out and about.
According to TFL, the London Underground alone carries around 1.35 billion passengers every year. That’s more than the populations of Europe’s biggest countries combined. Research by Outsmart shows that 83 per cent of people recall out-of-home advertising they’ve seen on their journeys, proving how transport ads cut through daily distractions.
At MEERKATworks, we like to think of transport advertising as media in motion – formats that travel with your audience, stick in the mind and deliver both local impact and national scale.
Bus advertising
From local bus to city bus advertising, buses are the true workhorses of transport media. They’re big, mobile and embedded in everyday life.
Bus advertising remains one of the most visible and versatile forms of public transport media. Buses can be used by brands to dominate city streets, acting as moving posters that are seen not only by passengers but also by drivers and pedestrians along the route. The frequency of buses on daily routes means ads are encountered again and again, building familiarity and trust through repeated exposure. Campaign formats range from bold, full-colour bus wraps that can’t be missed, to long supersides (pavement side) and T-sides (driver’s side) designed for maximum street-level impact. Plus, there are bus rears – which are brilliant for direct response – and bus stop advertising which takes advantage of dwell time with both static and digital options. Together, these formats make bus advertising a powerful way to combine reach, repetition and local relevance in one campaign.
From city-wide domination campaigns to precise targeting in local communities, the MEERKATs know how to make bus formats work hard. Our holistic, grounded approach and 360 ° vision means we don’t just look at impressions – we examine journey patterns, dwell points and audience behaviours to get maximum ‘MEERKAT punch’ for every pound spent.
The ‘Super Hero Family Fun Day’ campaign by St Raphael’s Hospice used geo-targeted OOH formats around Beddington Park, including buses and bus rears, to reach families and people out and about.
Train/rail advertising
Rail environments offer a mix of formats that combine high dwell time with daily commuter reach.
Train card panels inside carriages are perfect for sustained visibility, reaching passengers throughout their journey. Our campaigns such as The Pet Show and Discover the Palm Beaches used these panels to keep messages front-of-mind with long dwell times.
Then there are the humble but hardworking rail 4-sheets – posters placed along platforms that deliver consistent impact in high-footfall areas. At MEERKATworks, we call them “the unsung heroes” of rail advertising, as they’re cost-effective, versatile and seen day after day.
For maximum presence, large-format screens sit at eye-level near departure boards in major stations, capturing attention during natural pauses in the passenger journey. Our Louisiana campaign at London Waterloo is a strong example, using Transvision screens to showcase a bold creative message right where travellers are waiting for their train.
Taxi advertising
When it comes to taxi advertising, few transport formats offer the same combination of mobility, prestige and close-up visibility. From black cab advertising in London to taxi wrap advertising in regional cities, taxis bring a personal touch to public transport media.
Taxi advertising formats explained
Black cab advertising is one of the most iconic and trusted formats, with cabs acting as moving symbols of London life.
Taxi wrap advertising: Full creative coverage for a bold, immersive brand presence.
Taxi supersides / door panels: Partial coverage for a cost-effective but still highly visible option.
Tip-seats (seat backs): Ads placed on the back of passenger seats inside the cab, delivering close-up exposure during the journey. Great for a call to action due to long dwell times. These are sold as part of a taxi wrap or superside campaign.
Why taxi advertising works
- Targeted presence: Taxis often congregate in high footfall areas such as nightlife, business and tourist hotspots.
- Premium association: Especially in London, black cab advertising carries heritage and credibility.
- Versatility: From single vehicles to fleet domination, taxi campaigns scale to your ambition.
- PR opportunities: Having a branded taxi offers endless possibilities for VIP journeys or PR activity
We see taxis as storytellers on wheels. They weave your brand message into the everyday journeys of city life. Our planning ensures your taxi advertising is more than decoration – it becomes part of the fabric of the city, noticed and remembered.
Tube advertising and TFL ads
The London Underground is one of the most iconic advertising platforms in the world. From full-motion digital screens at Oxford Circus to classic 48-sheets on platforms, tube advertising places brands at the heart of the capital’s rhythm.
TFL reports an average of around 2 million passenger journeys every day across the Tube network, giving brands exposure to one of the largest and most diverse audiences in the UK. What makes the Underground particularly powerful is the dwell time it offers – with passengers waiting on platforms, travelling between stations or standing on escalators, ads are viewed for longer than in many other environments. This complements the quick-impact nature of roadside billboards and digital formats, adding depth to an integrated campaign. Just as important is the context: Tube ads are firmly part of London’s cultural landscape and are often linked with big-name brands, major cultural moments and city-wide experiences. That association enhances credibility, helping your campaign feel at home among the most recognised names in the world.
Our team’s media buying expertise ensures your TFL ads don’t just blend in with the crowd. We carefully consider format (posters, digital escalator panels, cross-track projections), timing (commuter peaks, busy tourist seasons) and creative context to ensure your campaign cuts through. We make sure your tube advertising moves people as much as the trains do.
Tram advertising
Edinburgh tram advertising: Connecting Scotland’s capital
Where London has its Underground, Edinburgh has its trams – a sleek, modern way to connect residents, workers and millions of festivalgoers and tourists in and around the city each year.
The Edinburgh tram line stretches from the airport to the city centre, creating a natural connection point for both local commuters and international visitors. Along the route, brands can take advantage of unmissable formats such as full tram wraps, interior panels and eye-catching posters at stops, all of which dominate the streetscape and command attention. With Edinburgh recognised as one of the UK’s great cultural capitals, these campaigns are viewed against the backdrop of world-class arts, business and global events – from the International and Fringe Festivals to Hogmanay – giving brands a unique stage where their message resonates with audiences from all over the world.
MEERKATworks’ insight
With a ‘burrow’ in Edinburgh, MEERKATworks brings grounded, first-hand knowledge of the city’s form and flow. We know how to time campaigns to align with the Edinburgh International Festival, the Fringe, Hogmanay or major sporting events. Our tram advertising campaigns balance broad awareness with smart targeting, ensuring your message connects in one of the UK’s most dynamic and dramatic cities.
In Dublin, Tennessee Tourism used tram advertising (planned and bought by the MEERKATs) along the city’s Green Line to promote direct flights between Dublin and Nashville.
In Edinburgh, Bloomberg Connects ran a geo-targeted tram and street-level OOH campaign during the Festival season. Digital 6-sheets on arterial roads, bus supersides on central routes and tram panels all aligned to reach locals and tourists exploring the city’s cultural heartbeat.
Eurostar advertising
Few transport channels carry the same international prestige as Eurostar advertising.
Eurostar advertising offers access to an audience that includes business travellers, international tourists and culture seekers, all in the right mindset to engage with new ideas and experiences. Unlike other channels, it delivers both international reach and precision, with campaigns crossing borders while still focusing on a specific, high-value demographic. The environment itself is uniquely captive: from station concourses to onboard carriages, passengers often have time to spare, making them more receptive to brand messages presented in a calm and focused setting. This combination of quality audience, international exposure and extended engagement makes Eurostar one of the most powerful transport advertising opportunities in Europe.
We see Eurostar advertising as an exciting opportunity to position brands as worldly, forward-thinking and connected. This is precisely why we planned and bought advertising in the Eurostar Departure lounge at St Pancras International for Bloomberg Connects. The campaign in Summer 2025 included 36 HD digital screens, and with an average dwell time of 55 minutes, it was the perfect place to reach their target audience.
Whether you want to introduce your brand to new markets or reinforce your global presence, the MEERKATs are on hand to plan creative campaigns that travel as far as your ambitions.
Trends shaping transport advertising
Public transport advertising continues to evolve and MEERKATworks helps brands to stay ahead. Key trends include:
Digital innovation: Dynamic digital screens on buses, trams and in TFL environments offer flexibility and real-time campaign updates.
Sustainability: With growing public transport use encouraged for greener cities, advertising in these spaces aligns brands with sustainable living.
Integrated campaigns: Smart brands combine transport media with digital, out-of-home and experiential activations for maximum impact.
Why MEERKATworks? Clever media strategy
We’re more than media planners – we’re creative, determined, strategists who always dig deep. We stay grounded in local knowledge, while keeping an ever-watchful eye on the wider landscape.
Our clients trust us because we:
- Combine local expertise and paws on the ground with international reach.
- Tailor campaigns to real audience behaviour, not just surface-level numbers.
- Approach transport advertising with creativity and agility, making media spend work harder.
- Make complex media landscapes feel straightforward with our MEERKAT media navigation expertise
When you work with MEERKATworks, your brand doesn’t just take a ride on public transport – it travels further, smarter and with purpose.
Moving you forward
Transport advertising has the power to put your brand at the heart of daily life – on the train, the Tube, the tram, the bus, the taxi rank or the Eurostar terminal. With formats that are bold, visible and impossible to ignore, it’s no wonder transport media continues to drive results for brands across sectors.
But the difference between being seen and being remembered lies in expert planning. And that’s where MEERKATworks comes in. We use our expertise to ensure your transport media campaign moves your brand forward. Why not get in touch to set your message in motion?