Targeted OOH advertising for student recruitment
Open days are a key milestone in every university’s recruitment calendar, giving prospective students the chance to explore campuses, learn about courses and envision their future.
In autumn 2024, MEERKATworks supported the University of Sussex with a tailored Out of Home (OOH) advertising campaign designed to raise awareness of their October Open Days and inspire student attendance.
A mix of formats and locations
To make sure the message landed with the right audience in the right locations, we planned and bought a diverse mix of OOH formats, including:
- Rail 4-sheets at high-footfall stations
- Bus passenger panels capturing young commuters and their families
- In-school poster placements reaching students at sixth forms and colleges
- Train car panels for mid-journey engagement
- Underground 4-sheets for visibility in London and commuter hotspots
By combining above-ground and underground formats, the campaign achieved maximum reach and frequency, meeting prospective students as they travelled, studied or socialised.
Reaching students where they are
We know that today’s students are constantly on the move, by train, bus, tube and on foot. Our OOH campaign was carefully geo-targeted to appear in key catchment areas and touchpoints along their journeys. The result? A high-visibility, multi-platform campaign that placed the University of Sussex firmly in their consideration set.
At MEERKATworks, we don’t just plan OOH – we plan it with purpose. Our media strategy is always audience-first, format-smart and driven by insight.
Planning a student recruitment campaign? Get in touch with MEERKATworks.
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MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not drop us a line?
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