The Palm Beaches OOH campaign with Brand USA
The Palm Beaches OOH campaign with Brand USA
Campaign Objective – Promote The Palm Beaches
Target audience – Families and couples with a passion for travel
Target Area – London / South East
Activity – Digital OOH, Train Card Panels(TCPs) and Taxi supersides
Results – 55% overdelivery on taxis, 22% on TCPs and 98% across the large format digital OOH
![Brand USA Brand USA campaign with The Palm Beaches](https://meerkatworks.co.uk/wp-content/uploads/2023/08/Brand-USA.png)
Did you know that The Palm Beaches in Florida was America’s first resort destination? The MEERKATs worked alongside the Brand USA team this summer to bring this classic warm-weather getaway location to life across various OOH formats.
![Brand USA-The Palm Beaches taxi The Mall Brand USA taxi](https://meerkatworks.co.uk/wp-content/uploads/2023/08/Brand-USA-The-Palm-Beaches-taxi-The-Mall-scaled.jpg)
![Brand USA-The Palm Beaches taxi London Eye Brand USA taxi](https://meerkatworks.co.uk/wp-content/uploads/2023/08/Brand-USA-The-Palm-Beaches-taxi-London-Eye-scaled.jpg)
![Brand USA-The Palm Beaches taxi tip seats Brand USA taxi tip seats](https://meerkatworks.co.uk/wp-content/uploads/2023/08/Brand-USA-The-Palm-Beaches-taxi-tip-seats-scaled.jpg)
MEERKATworks planned and bought a fleet of taxi supersides, ensuring that this resort destination – which boasts 47 miles of sun-kissed beaches – was highly visible on the streets of London. The Palm Beaches representatives were also able to utilise the taxis for PR journeys, arriving to their meetings in Floridian style.
![Brand USA the Palm Beaches Brand USA the Palm Beaches](https://meerkatworks.co.uk/wp-content/uploads/2023/08/Brand-USA-the-Palm-Beaches.jpg)
![BRand USA TCP Palm Beaches Brand USA the Palm Beaches](https://meerkatworks.co.uk/wp-content/uploads/2023/08/BRand-USA-TCP-Palm-Beaches.jpg)
![Brand USA TCP Golden Age Brand USA the Palm Beaches](https://meerkatworks.co.uk/wp-content/uploads/2023/08/Brand-USA-TCP-Golden-Age.jpg)
The TCPs offered commuters a window into the variety of experiences available to those visiting The Palm Beaches. The creative included QR codes, transporting the audience to The Palm Beaches website for further inspiration.
![Brand-USA_Storm-Fulham-Broadway Brand USA Large Digital Format OOH](https://meerkatworks.co.uk/wp-content/uploads/2023/08/Brand-USA_Storm-Fulham-Broadway-scaled.jpg)
![Brand-USA_Kings Cross Brand USA Large Digital Format OOH](https://meerkatworks.co.uk/wp-content/uploads/2023/08/Brand-USA_Kings-Cross.jpg)
![Brand-USA_Storm-Fulham-Broadway 2 Brand USA Large Digital Format OOH](https://meerkatworks.co.uk/wp-content/uploads/2023/08/Brand-USA_Storm-Fulham-Broadway-2-scaled.jpg)
Large format digital OOH provided Londoners with striking images of the blue skies and relaxed lifestyle provided by The Palm Beaches. These were strategically planned by MEERKATworks in high footfall/ traffic areas – from King’s Cross to Billingsgate to Fulham Broadway.
Looking at the creative, it’s not hard to see that ‘The Golden Age of Travel’ is indeed back.
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