Campaign Objectives – To generate season ticket sales for the Premier League at Brighton and Hove Albion Football Club
Target audience – Male focussed with specific Sports & Mosaic segments
Geography – Brighton & Hove, Sussex & Surrey
Activity – Programmatic, Digital Audio, Podcasts, Radio advertising, Bus Supersides, radio creative & production
The MEERKATs are known for their ability to stand tall scanning the media landscape, and for reacting quickly to changes, but we have to admit, we’re still learning how to play football… Luckily, we work closely with Brighton and Hove Albion Football Club, where we’re able to pick up some excellent ball skills.