Dean’s Shortbread: Programmatic and bus advertising campaign
Dean’s Shortbread: Programmatic and bus advertising campaign
Combining digital advertising and bus media to reach the right audience
Dean’s Shortbread wanted to build awareness and reach relevant audiences with a campaign that combined targeted digital advertising with real-world visibility. MEERKATworks planned and delivered a media campaign using programmatic advertising alongside bus advertising to help the brand stay front of mind.
Programmatic gave the campaign a targeted digital layer, helping Dean’s Shortbread reach audiences online with greater precision. By using digital advertising, the campaign could support brand awareness while making sure the message was served in relevant environments. Bus advertising added a strong outdoor presence, putting Dean’s Shortbread in front of people while they were out and about in their everyday lives. This helped extend the campaign beyond screens and gave the brand added visibility in high-movement locations.
Together, programmatic and bus advertising gave the campaign a useful balance of targeted reach and public visibility. For food and drink brands, this kind of blended media approach can be especially effective, helping products become familiar to the right people across both digital and offline channels.
MEERKATworks supports food and drink brands with media planning and buying across programmatic, digital advertising and outdoor advertising, creating campaigns that are carefully targeted, commercially focused and built around the right audience. If you’re looking for a media partner, contact the MEERKATworks team today.
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