FitzAll Media
- Digital, Outdoor, Print, Radio
HOW WE MET
The MEERKATs were recommended by a client to FitzAll Media, the organisers of the National Pet Show and DogFest, in 2016. After successfully winning the tender for DogFest, we were invited to become the media experts for this dynamic events company founded by Professor Noel Fitzpatrick.
CAMPAIGN OBJECTIVES
The aim of this campaign was to raise awareness of the National Pet Show amongst a family audience and drive ticket sales to the event held at the NEC in Birmingham.
WHAT WE DID TOGETHER
The MEERKATs scanned the landscape and planned a campaign creatively built around radio and outdoor advertising and focusing on the key regions and lifestyles of the target audience.
A radio campaign was created including original advert production, airtime with a distinct call to action, and promotional activity on Heart and Magic. MEERKAT negotiated a rare interview on Magic’s Breakfast Show, with Supervet Noel Fitzpatrick, which generated an additional opportunity to drive ticket sales.
HOW THE CONVERSATION CONTINUED...
MEERKAT relish their continued work with Fitz All Media and have been briefed for a much larger scale (and possibly even furrier) event in 2018. Watch this space…
“MEERKAT have been like an extension of our marketing team. They have worked closely with us on every campaign to ensure we drive audiences to events and grow our brand awareness. They have been fundamental in developing our relationships with media owners to ensure we always get the best value for money and the most effective partnerships. We look forward to working with MEERKAT on future campaigns!”
Emily Foulkes, Head of Marketing, Fitz All Media
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