Kudd.ly: Radio Advertising
Kudd.ly: Radio Advertising
Using audio advertising to build awareness for a feel-good consumer brand
Kudd.ly wanted to build awareness of its cosy, comfort-led products with an advertising campaign that could reach people in the right mood and moment. MEERKATworks planned and delivered a radio advertising campaign that helped the brand speak directly to listeners through the power of audio.
Radio advertising was a natural fit for a brand built around comfort, warmth and everyday relaxation. Audio gave Kudd.ly the opportunity to create a simple, memorable message that could reach people during familiar daily routines. The campaign used radio as a way to build brand recognition and keep Kudd.ly front of mind with relevant audiences, with activity running across SKY and Clyde in Glasgow.
For consumer brands, radio advertising can be a powerful way to create familiarity quickly. It gives a product personality, supports recall and reaches people in screen-free moments where a clear, well-produced message can land with impact.
MEERKATworks supports brands with media planning and buying across radio advertising, digital audio, podcasts and wider audio campaigns, helping messages get heard by the right people in the right context. If you’d like support in running your next radio campaign, get in touch with the MEERKATworks team today.
Kudd.ly Radio Advert
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