Our media planning and buying concentrated on outdoor and radio. We included travel advertising posters, with 4 sheets and TCPs across the London Southeast Network. We also bought eye-catching taxi advertising in London. Our taxi wraps showcased the diversity of Louisiana, from the Mardi Gras celebrations to a variety of stunning natural beauty spots. As part of our service, MEERKAT facilitated personalised PR trips in the taxis for delegates at key events.
Finally, MEERKATworks negotiated a bespoke sponsorship of the Jazz FM Awards 2021 in London, at which Louisianan, Jon Batiste, won soul act of the year and album of the year.
Click play to listen to the trail that Jazz FM wrote and produced for Louisiana Office of Tourism.