The Waterloo Motion screen is currently the biggest digital OOH screen in the UK, a perfect spot to ‘wow’ commuters and visitors at this iconic station.
MEERKATworks planned and bought this high impact digital OOH screen for the Louisiana campaign, and their creative showcased how to “spice up your next trip” by visiting this flavoursome southern state.
In the main concourse, MEERKATworks worked closely with our partners at WMSH to create an experiential space, where people passing could sample the Louisiana hot sauces. The real crowd pleaser was the opportunity to try Tabasco ice cream – a delicious blend of ice cream and raspberry chipotle Tabasco sauce. We can confirm that this was so tasty and tingly on the tastebuds that we had to go back for seconds.
By creating a space where people could enjoy the sounds of Louisianan jazz, see the eye-popping adventures Louisiana offers on the big screen, as well as smell, taste and feel the tingle of the hot sauces – this was truly a campaign to stimulate all the senses.