Mackie’s ice cream ITV campaign

Mackie’s ice cream ITV campaign

Campaign Objective – to increase brand awareness and support sales South of the border

Target audience  Women ABC1

Target Area – England & Wales

Activity  Combination of ITVX and ITV1

Results – 20% increase in product sales YoY, 11% increase in UK penetration, +200k new buyers of Mackies’ product YoY

Mackie's ice cream ITV campaign

At MEERKAT, we pride ourselves on continually scanning the marketplace to discover the very best opportunities for each and every brief. This summer we worked with Mackie’s of Scotland to secure a tremendous opportunity on ITV, in order to grow awareness south of the border.

We worked closely with Mackie’s to establish KPIs to measure the success of the campaign, and negotiated a targeted campaign across ITVX and ITV1. The campaign has significantly boosted brand awareness in the target areas.

The ITV activity formed part of the wider Mackie’s Perfect Partner campaign which was planned and bought by MEERKATworks across digital audio, programmatic and podcasts.

You can read more about the Mackie’s ITV campaign here.

Mackie's ITV Campaign
Lightning Fibre
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Rob Reaks, Lightning Fibre
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Hannah Bodley - The Parks Trust
“I have worked with MEERKAT for a number of years now on...
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Hannah Bodley - Deputy CEO - The Parks Trust
“I have worked with MEERKAT for a number of years now on a variety of different media campaigns for different organisations.  They are knowledgeable, professional, results driven and a great team to work with.   Highly recommend!”
KSS
"MEERKAT did a fantastic job. They overdelivered across the media mix...
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Anna Bullock, Air Ambulance Charity Kent Surrey Sussex
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Blue Light Card
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Rachel Ramsay, Blue Light Card
"Like myself, the MEERKATs value relationships and working with them has always felt like having extra team members. They take time to understand your brand and ensure your objectives are met."
LOUISIANA & TENNESSEE
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Neil Jones, Travel and Tourism Marketing Ltd
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Southampton International Boat Show
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Adrien Burnand, British Marine
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British Science Festival
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Beth-Louise Sturdee, British Science Festival
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Paradox Place
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Phil Harris, Paradox Place/Pier Pressure
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CPJ
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Emily Hendin, C.P.J. Field
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Novasol
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Alex Stuart, Novasol
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Wild Frontiers
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Jonny Bealby, Wild Frontiers
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1st CENTRAL
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Vicky Thompson, 1st CENTRAL
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EVOKE
"MEERKAT have been amazing to work with. They are a passionate and ...
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Samantha Webb, Evoke Mind & Matter
"MEERKAT have been amazing to work with. They are a passionate and friendly team that genuinely care about the results they deliver. The entire project felt seamless and collaborative. Thoroughly looking forward to working with the team again."
University of Sussex
"I really enjoy working with the MEERKATs. They have worked with us ...
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Maxine Angel, University of Sussex
"I really enjoy working with the MEERKATs. They have worked with us as part our team developing media plans that precisely target our key audiences at crucial points in the decision-making process. MEERKAT have helped us stand out from other universities and reach potential students who have a desire to make a difference."