Mackie’s ice cream ITV campaign
Mackie’s ice cream ITV campaign
Campaign Objective – to increase brand awareness and support sales South of the border
Target audience – Women ABC1
Target Area – England & Wales
Activity – Combination of ITVX and ITV1
Results – 20% increase in product sales YoY, 11% increase in UK penetration, +200k new buyers of Mackies’ product YoY
At MEERKAT, we pride ourselves on continually scanning the marketplace to discover the very best opportunities for each and every brief. This summer we worked with Mackie’s of Scotland to secure a tremendous opportunity on ITV, in order to grow awareness south of the border.
We worked closely with Mackie’s to establish KPIs to measure the success of the campaign, and negotiated a targeted campaign across ITVX and ITV1. The campaign has significantly boosted brand awareness in the target areas.
The ITV activity formed part of the wider Mackie’s Perfect Partner campaign which was planned and bought by MEERKATworks across digital audio, programmatic and podcasts.
You can read more about the Mackie’s ITV campaign here.