National Pet Show: Radio advertising campaign
National Pet Show: Radio advertising campaign
Promoting a major pet event through radio advertising
MEERKATworks planned and bought radio advertising campaigns to promote both the National Pet Show and DogFest, helping the events reach relevant audiences through one of the UK’s best-loved audio channels. The adverts, produced and bought by MEERKATworks, ran on Heart FM, giving the campaign strong reach with listeners who were likely to be interested in family days out, live events and pet-friendly experiences.
Radio advertising was a natural fit for the National Pet Show because it allowed the campaign to capture the fun, energy and personality of the event. From dogs and cats to donkeys, reptiles and the Secret Rabbit Garden, the creative had plenty to work with. For event brands, radio advertising can be a powerful way to build excitement, drive awareness and encourage ticket sales.
This campaign shows how the right radio creative and media buying can help an event get heard by the right audience.

National Pet Show

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