Promoting a Brighton visitor attraction through digital audio and OOH advertising

Paradox Place was a Brighton visitor attraction built around optical illusions, interactive photo opportunities and playful visual experiences. The campaign is a strong example of how digital audio and outdoor advertising (OOH) can work together to promote a leisure, tourism or visitor attraction brand.

MEERKATworks planned and delivered a media campaign designed to build awareness of Paradox Place and encourage people to visit during their time in Brighton. The campaign needed to capture attention quickly, communicate the fun and unusual nature of the attraction, and reach audiences in the right mindset for days out, entertainment and things to do locally. Digital audio advertising gave the campaign a way to reach people during everyday listening moments, from commuting and working to relaxing at home or planning leisure time. For an attraction like Paradox Place, audio offered the opportunity to create curiosity and give the brand a distinctive voice, helping it stand out in a busy local entertainment market.

Outdoor advertising added a strong location-led layer to the campaign. By placing the message in the real world, OOH helped Paradox Place reach people while they were already out and about, including residents, visitors and people actively looking for things to do in Brighton. This made outdoor media a natural fit for a venue that relied on footfall, visibility and spontaneous decision-making. The combination of digital audio and OOH advertising allowed the campaign to work across both sound and sight. Digital audio helped build familiarity and intrigue, while outdoor advertising created visual presence in relevant locations. Together, the channels supported brand awareness and helped put Paradox Place in front of audiences at moments when a visit felt timely and appealing.

For leisure, tourism and visitor attraction brands, this kind of joined-up media planning can be particularly effective. Digital audio can reach targeted audiences with memorable messaging, while outdoor advertising can reinforce that message close to the places where people live, travel, shop and spend their free time.

MEERKATworks supports brands with media planning and buying across digital audio, OOH, outdoor advertising and wider multi-channel campaigns. The Paradox Place campaign shows how the right mix of media can help an attraction build awareness, reach relevant audiences and create momentum around a visitor experience.

Planning a visitor attraction, leisure or tourism advertising campaign? Speak to MEERKATworks team about digital audio and outdoor advertising that helps your brand get seen, heard and remembered.