Pegasus Airlines: Radio advertising campaign
Pegasus Airlines: Radio advertising campaign
Pegasus Airlines wanted to raise awareness of its new flights from Manchester Airport, while also supporting recognition of its long-running flights from Stansted Airport.
MEERKATworks planned and bought a radio advertising campaign to help Pegasus Airlines reach relevant UK audiences with a clear, memorable travel message. The team also wrote and produced the adverts, giving the campaign a creative route that could work effectively across multiple commercial radio stations. Activity ran across Heart, KISS, Magic, Hits Radio Manchester and Radio City, helping Pegasus Airlines reach listeners in key locations and build awareness around its flight routes.
For airlines and travel brands, radio advertising can be a strong way to promote new routes, support ticket sales and keep a destination or travel option front of mind. It gives brands a direct route into people’s everyday routines, from the morning commute to evening listening and can be especially useful when a campaign needs to reach audiences in specific regional markets.
This campaign shows how radio advertising can support travel advertising with the right mix of media planning, buying, creative writing and audio production.
Pegasus Airlines audio
Promoting a new route, destination or travel service? Speak to MEERKATworks about radio advertising and travel media planning that helps your campaign get heard.
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