Pickering’s Gin: Radio advertising
Pickering’s Gin: Radio advertising
Drink advertising with a distinctly Edinburgh flavour
It may be hard to come across in the desert, but it turns out the MEERKATs are rather partial to a good gin! So, when Pickering’s Gin needed support launching its Pink Grapefruit and Lemongrass Liqueur, we were more than happy to raise a glass to the challenge.
MEERKATworks wrote and produced a radio advertising campaign to help introduce the new drink to the marketplace, giving Pickering’s a clear, characterful message that matched the flavour and personality of the brand. The advert ran on Forth 1, helping the campaign reach local listeners and build awareness for a drink that is perfect served over ice or topped with Prosecco.
For food and drink brands, radio advertising can be a brilliant way to create appetite appeal, build recognition and give a product launch a voice of its own. This campaign shows how strong audio creative can support drink advertising with warmth, wit and a memorable sense of place.
Pickering’s Gin is distilled, bottled, labelled and waxed in Edinburgh. Drunk everywhere!
Pickering's New Liqueur
Launching a food or drink product? Speak to MEERKATworks about drink advertising, radio advertising and audio creative.
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