Out of home (OOH) sites were precisely sniffed out based on the postcodes and locations of feeder schools. This activity was also supported by geo-targeted digital audio on both Spotify and DAX which specifically encouraged school leavers to attend Open Day events.
In addition, potential students were targeted via Train Car Panels and billboards across the London Underground network. Depending on the nature of activity, the panels were selected by postcode, station or even pinpointed down to individual station platforms. Cinema advertising was timed to tie-in with film releases relevant for the target demographic.
Together these advertising approaches for the University of Sussex have ensured that the right messaging reached the right people at the right time, and applications were successfully boosted.