Wild Frontiers: Digital, Outdoor, Print, Radio
Wild Frontiers: Digital, Outdoor, Print, Radio
The MEERKATs love the Great Outdoors, and thrive on adventure, so we were thrilled to be introduced to Wild Frontiers through a creative agency, and to hear that our recommendation was based on our excellent reputation within the travel sector.
Wild Frontiers was established by acclaimed travel writer Jonny Bealby. The company focuses on providing holiday makers with similar experiences to those enjoyed by Jonny in his own adventurous travels. They specialise in stylish and original small group tours and tailor-made holidays worldwide. Authenticity is at the heart of Wild Frontiers; they are Winners of the Guardian/ Observer ‘Best Ethical Tour Operator’ award and they have consistently held their spot in Wanderlust’s Top 10 Tour Operators.



MEERKATworks supported Wild Frontiers with a travel advertising campaign across digital, outdoor, print and radio advertising, helping the brand reach audiences with an appetite for more meaningful and adventurous holidays.. or a specialist travel brand, the media plan needed to do more than simply generate visibility. It needed to reach people with the right mindset: curious travellers, independent thinkers and holidaymakers looking for something richer than a standard package trip.
By combining digital advertising with outdoor, print and radio activity, the campaign gave Wild Frontiers a strong multi-channel presence. Each channel played its part in building awareness, reinforcing the brand’s distinctive positioning and reaching relevant audiences at different stages of the travel planning journey.
Planning a travel advertising campaign? Speak to MEERKATworks about digital, outdoor, print and radio advertising that helps travel brands reach the right audience.

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