Campaign Objective– to drive footfall to Willen Lake over the summer months
Target audience– Adults and families with children
Target Area– 30 mile radius of Willen Lake
Activity– ITVHub and SkyAdsmart
Results – a total of over 7% overdelivery
Whether you’re a MEERKAT or not, in the heat of last summer there were few better places to be than Willen Lake, with all the cool water-based activities like swimming, sailing and paddle boarding. Add to that the many other offerings like Archery and Treetop Extreme and you can see why Willen Lake is a must-visit centre for fun and adventure.
MEERKATworks planned and bought a digital TV campaign which ran on ITV and AdSmart from Sky. The campaign brought to life just how much excitement is on offer at Willen Lake and effectively boosted visitor numbers.
“I have worked with MEERKAT for a number of years now on a variety of different media campaigns for different organisations. They are knowledgeable, professional, results driven and a great team to work with. Highly recommend!”
MEERKAT has supported us with our marketing campaigns for the 2022, 2021 and 2019 Southampton International Boat Shows. Our target footfall of over 80,000 for each event has been achieved. I wouldn’t hesitate to recommend them.
We have worked with MEERKAT on a number of British Science Festival campaigns. They have created targeted, tailored and integrated campaigns to ensure we achieve our objectives. We look forward to working with the MEERKAT team again!
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MEERKAT have been a fantastic support to us and our clients. We've benefited enormously from their experience and knowledge across different media channels and their understanding of working with clients that are new to advertising. Wonderful partners!
We have enjoyed a happy working relationship with the team at MEERKAT. They understand our sensitive brand and how best to target our audiences in prime locations. They also understand how to make limited budgets work hard, giving the biggest return on investment.
I view MEERKATworks as an extension of the Novasol marketing team. Working with MEERKAT has been a real pleasure and their knowledge, expertise and enthusiasm has been a big part of our success here in the UK. The MEERKATs truly are experts in their field, and I would recommend them without hesitation.
We chose MEERKAT because they came highly recommended with a wealth of experience and specialist associates. They were able to support all aspects of the project from media buying to creative. They are a friendly, expert team who are always prepared to go the extra mile. I’m very happy to recommend the MEERKATs.
MEERKAT have been amazing to work with. They are a passionate and friendly team that genuinely care about the results they deliver. The entire project felt seamless and collaborative. Thoroughly looking forward to working with the team again.
I really enjoy working with the MEERKATs. They have worked with us as part our team developing media plans that precisely target our key audiences at crucial points in the decision-making process. MEERKAT have helped us stand out from other universities and reach potential students who have a desire to make a difference.