Edinburgh: a dynamic hub for media planning and innovation

Edinburgh is a historic, culture-rich and innovative city that blends tradition with forward-thinking ambition. With its iconic skyline, world-renowned festivals and status as a financial and political centre, the city offers a fertile landscape for creative and commercial ventures alike.

Our Edinburgh burrow allows us to be close to the action in a city that thrives on ideas. It’s home to four leading universities, a growing tech scene and a thriving community of entrepreneurs, start-ups and established brands. With an international airport, strong rail links and diverse neighbourhoods from Old Town to New Town, Corstorphine to Stockbridge, and Leith to Morningside, Edinburgh is perfectly positioned to connect your message with audiences both near and far.

Whether you’re a local brand looking to scale or a national name ready to break into the Scottish market, MEERKATworks is the marketing agency in Edinburgh that knows how to make media work for you.

Why MEERKATworks is a leading media agency in Edinburgh

At MEERKATworks, we pride ourselves on being agile, alert and creative – qualities that make us stand out in the media world. Here’s what makes us the go-to advertising agency in Edinburgh:

Two decades of experience: Our team brings 20+ years of expertise across all channels, from TV and radio to digital, print and OOH.

Deep local knowledge: We know Edinburgh like the back of our paws, from postcode-level geo-targeting to understanding the interests of the festival crowds.

Independent and impartial: We have no commercial ties to media owners, which means we recommend only what’s best for your brief.

Bespoke planning: Every campaign is tailored to your goals, audience and budget. No off-the-shelf solutions here.

Negotiation strength: We know how to squeeze value out of every media pound – we sniff out and secure premium placements.

Creative expertise: We don’t just buy media – we shape ideas. Our work with Edinburgh Remakery is a perfect example of creative strategy in action.

Relationship-led: We’re friendly, collaborative and genuinely invested in your success. We don’t bite (unless you’re a scorpion).

Edinburgh media planning – how we help brands succeed 

Successful media campaigns start with strategy and are powered by data. Our Edinburgh team crafts intelligent, insight-driven plans that cut through the noise and deliver measurable results.

Reaching Edinburgh’s audiences – with precision and personality

Our campaigns are rooted in a deep understanding of Edinburgh’s diverse audiences:

• Young adults and graduates entering the workforce across creative, tech, and public sector industries
• Professionals in finance, law, government, and healthcare
• Tourists and festival-goers during peak cultural seasons

By combining geo-targeting, behavioural insight and cultural context, we ensure your message reaches the right people at the right time. For example:

• Our 1st Central Insurance campaign used postcode-level data to target Edinburgh drivers with precision.

• The Bloomberg Connects campaign hit the streets during the Edinburgh Festival season with vibrant, culturally timed OOH.

• Our work with Edinburgh Dog and Cat Home (EDCH) placed fundraising messages in high-footfall locations when they were most needed.

Multi-channel media buying in Edinburgh

We don’t believe in one-size-fits-all. Whether your brand needs a regional radio push or a nationwide programmatic campaign, we build layered strategies using the most effective mix of platforms to reach your audience at every touchpoint.

TV: From STV to Sky, CTV and streaming services, we help brands tap into Scotland’s powerful broadcast networks. If you want to raise regional awareness or run postcode-targeted TV through addressable services, we’ll advise on the most effective strategy, timing and placements to meet your objectives. Our team understands how to make TV accessible to brands of all sizes and sectors through careful planning and smart negotiations.

Radio: Local radio remains a vital part of the media mix in Edinburgh. We plan and buy campaigns across popular stations including Forth, Go Radio and Smooth, tailoring airtime to specific dayparts, geographies and listener behaviours. We also offer strategic guidance on integrating local radio with national digital audio buys to boost reach while maintaining relevance.

Digital audio: For a more personalised audio approach, we run postcode-targeted digital audio campaigns via platforms like Spotify, LBC and Absolute. Our team builds digital audio plans that speak to listeners based on who they are, where they are and what they care about. We ensure your message is delivered in the right tone and format for a high-engagement experience.

OOH: Out-of-Home advertising in Edinburgh offers standout opportunities across the city, from high-footfall areas and commuting corridors to cultural and retail zones. We help brands identify the right formats and locations to reach their audience, whether through 6-sheets, bus sides, large-format digital boards or rail placements. We also advise on campaign duration and creative messaging to ensure maximum visibility and recall.

Programmatic: Programmatic is our most dynamic and efficient media channel. It enables real-time targeting, optimisation and scaling based on audience behaviour and performance. We plan across display, video, native and retargeting formats, ensuring your media spend works harder. With programmatic, we can quickly adapt to market changes, test messaging and refine delivery to improve ROI without inflating cost.

We approach every campaign holistically, ensuring your media channels work together. That’s how we help brands in Edinburgh and beyond build memorable, measurable campaigns that deliver impact across every screen and street.

Digital advertising in Edinburgh

Our digital campaigns go beyond impressions; they’re engineered for outcomes. Your goal might be raising awareness, boosting conversions or launching new products – our team builds data-led digital strategies that drive results.

We offer:

• Programmatic display advertising
• Geo-targeted YouTube and Connected TV (CTV) video
• Dynamic retargeting and real-time ad optimisation
• Audience segmentation based on behaviour, location and interests
• Performance reporting with actionable insight

From postcode-level targeting to national reach with a local twist, our digital expertise ensures your message lands where it matters most.

Out-of-Home (OOH) advertising in Edinburgh

With Edinburgh’s footfall constantly shifting, especially during cultural peaks like the Fringe or Hogmanay, we plan OOH campaigns with agility and intent.

We’ve delivered:

• Large format OOH at Edinburgh and Glasgow airports for Mackie’s
• Digital 6 sheets and bus supersides for Bloomberg Connects
• Billboards in Portobello for CityFibre

We know which sites perform, how to plan around foot traffic and when to strike for maximum impact.

Event-based media planning in Edinburgh

In a city that lives and breathes events, timing is everything. Our media plans are built to support seasonal campaigns (Fringe, Christmas, Hogmanay, Burns Night), one-off launches and announcements and festival-targeted creative that speaks directly to cultural audiences. 

The Bloomberg Connects campaign, for example, was timed perfectly for the city’s summer influx of festival-goers, ensuring strong visibility and engagement.

Creativity and culture in Edinburgh – the MEERKATworks way

There are few UK cities more inspiring than Edinburgh and our MEERKATs thrive on its creative energy. We don’t just plan media, we craft ideas.

Our partnership with the Edinburgh Remakery brought a powerful brand story to life across creative, digital and OOH channels. During the Edinburgh Fringe, we helped Bloomberg Connects make a splash with a campaign that matched the vibrant pulse of the city.

We believe in the power of creativity, community and context – and Edinburgh provides all three in spades.

Case study: a high-impact campaign in Edinburgh 

When 1st Central Insurance wanted to grow awareness in Scotland, we planned and bought a cross-channel campaign targeting drivers in and around Edinburgh. We combined:

• Digital and static OOH at high-footfall locations
• Targeted digital audio to reach commuters
• Hyper-local planning to eliminate waste

The result? A campaign that punched above its weight and drove real-world results.

Why Edinburgh companies trust MEERKATworks for media buying 

From local social enterprises to national FMCG brands, our clients trust us to deliver:

Expertise across all channels: We know our “media onions”, from traditional formats to cutting-edge programmatic.

Local insight, national reach: With burrows north and south, we plan smartly across the UK.

Real relationships: We build campaigns – and partnerships – that last.

Independent thinking: No bias. Just what works best for your goals.

Creative and data-led planning: Imagination backed by insight.

Community focus: Whether it’s pro bono work for The Edinburgh Remakery or supporting Scottish food and drink brands, we give back to the community.

Work with an Edinburgh media planning agency that knows your market

We’re not ‘just’ planners and buyers – we’re curious, creative problem-solvers who genuinely care about your brand. Whether you’re an Edinburgh-based startup, a charity with a story to tell, or a national brand looking to target the Scottish market, MEERKATworks has the tools, talent and tenacity to help you succeed.

Heard enough? If you’re looking for a media agency in Edinburgh that gets results and ‘digs deeper’, get in touch. We’re friendly, we’re fiercely independent, and we’re ready when you are.

More about us:

MEERKATworks is an independent media planning and buying agency with “burrows” in Brighton and Edinburgh, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.

Get in touch with us today.