Back at the end of 2005, Heidi started the agency and became the first MEERKAT.
In her own words, she says ‘ Having never worked in an agency, I didn’t know what to do but, having worked in sales, I knew what NOT to do’
12 years on, she also knows a lot more about what TO DO when running a media agency but she does often think back to that first year when she started out, wide-eyed and bushy tailed, in her spare bedroom.
Her first piece of business came from the clothes retailer, High & Mighty. It was an ‘extra large’ baptism of fire as it involved buying outdoor advertising over in Amsterdam and Berlin. But, as the saying goes, throw yourself in the at deep end you’ll either sink or swim!