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Digital Audio for Reindeer Fun

November 9, 2020
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The Christmas season is upon us and charities like Chestnut Tree House need your support more than ever to make it a magical one.

MEERKATworks have planned and negotiated a digital audio campaign for the charity, running four different Christmas campaigns across the same geographical area and to slightly different audience segments. The ads are all thematically similar, with different key messages and calls to actions to highlight the different ways donors can get involved and support the amazing work the house does. The adverts can be heard on DAX  via connected devices across brands such as Heart, Classic FM, Capital, Radio X and LBC.

Take a listen to one of the adverts that we wrote and produced for them below. Spoiler alert. The bells will make you think of Christmas!